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Business Challenge

Switch Electrical prides itself on being able to answer customers’ queries quickly and efficiently, either on the telephone or at the trade counter. As most queries relate to product information it is therefore important to be able to access the relevant information easily and to be sure that it is accurate and up to date.

Furthermore, as any of the 15 members of staff may be involved in answering customers’ questions, the company required a system that could be accessed easily by all employees and is easy to use.


Switch Electrical Wholesalers


Why Trimble

When Switch Electrical began trading in 2009 the company was very clear about the functionality it required from a pricing system and the Luckins service met all of its criteria. As a result, Switch has been using Luckins from day one and has been delighted with both the pricing database and the support that goes with it. As Jason Sadler notes: “It’s not very often we need the support service but when we do it is very efficient and resolves any issues quickly.”


Meeting the Challenges

Switch Electrical holds over 10,000 lines of stock and these are linked to the Luckins pricing service through an Agathos stock control and distribution system so that any price changes are automatically reflected in the information available to staff. In addition, the company has access to the entire Luckins database.

This latter feature proves very useful when customers already have information on a product, such as a manufacturer’s product code or even another wholesaler’s reference number. Using the Luckins database, staff can quickly cross-reference the information to identify the product.

The result is that the Luckins service supports Switch Electrical’s commitment to providing fast and accurate information to customers. “It is that level of service,” says Jason Sadler, “that keeps bringing the customers back.”

 We provide dozens of quotations every day and Luckins plays an essential role in ensuring we can produce these quickly, efficiently and accurately.


Jason Sadler, Managing Director

Switch Case Study


Company Overview

Switch Electrical Wholesale is an independent electrical distributor with branches in Peterborough, Wisbech, Spalding and, most recently, Grantham. The company sells an extensive range of electrical, lighting, heating and ventilation products to both commercial and domestic customers. Switch also offers a range of specialist services including a lighting design service, lighting cost of ownership calculations, instrument calibration and WEEE lamp recycling.

All stock for each of the branches is supplied from a new central warehouse unit and the company is a member of the MIDA International electrical distributor buying group, which allows it to service its customers’ needs anywhere in the country.




Electrical Distribution

Software Utilised



Peterborough, Wilsbech, Spalding, Grantham